The dress that would not fit the mannequin — made online for a bride in Canada

English · Brides in Canada

A made-to-measure wedding dress sewn online for a bride in Canada
A made-to-measure wedding dress sewn online for a bride in Canada

There is a small story attached to this dress. When it was finished, LAM’S went to put it on the mannequin to photograph it — and it would not go on.

Why the mannequin could not wear it

The reason is that the bride’s waist placement, her bust placement and several of her other proportions each sit a little away from the standard ratios a mannequin is built to. In the end LAM’S had to ask her permission to try the dress on in person just to photograph it. Inconvenient, but it is a good sign: the dress was built around one specific body rather than around an average.

Everything through messages and video calls

The bride lives in Canada, so the whole process happened over messages and video calls. When the dress reached her, it fitted.

What it means for the bride

That is exactly what made-to-measure is for. The pattern is cut for your measurements alone, never from a stock shape, and the dress is sewn exactly to them with no extra fabric left for later alterations — which is why measuring is the most important step. If you are measuring yourself at home, this guide shows the eight measurements we need.

Photographs, shipping and wearing it

When the dress is finished, before it is packed, we photograph it and send you those pictures: the finished dress, not stages of production. In this case, that meant photographing it without the mannequin. It is folded in layers with anti-crease padding, wrapped against moisture and sent with a carrier chosen for that route, with a tracking number. If something feels off when you first put it on, it is most often the way the dress is being worn, so we guide you through wearing it correctly first and fine-tune only if it is still needed.

How online made-to-measure works →More brides in Canada →

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